# Content **Culture** Community Notes: Thanks to DC --- ## @geewiz & @freistilbox Notes: Share 10 MIT building a team Let me take you back to the year 2009... 1&1, failed businesses, entrepreneurship is like dating, DrupalCamp Vienna Location-independent, 2013: Ireland Moved to Ireland for no particular reason Can imagine myself living in Scotland — common denominator? ---  --- # Create **focus** Notes: bootstrapped => constraints (money, time, attention, skills) Start, business model: BM Canvas Strategy: V2MOM Staying on track: handful people, challenge Rolling Stone/MSF/IndyRef --- # Measure what's **important** Notes: "Can only manage what you measure" KPI not as simple as Google Analytics Earlier company: hire->fire Budget Distractions, Priorities: OKR for goals on all levels Kanban for keeping track of progress, flexible for unplanned work --- # Automate what's **not important** Notes: Started solo 24/7 Engine room: 3C's - Chef, Consul, Containers Admin: 100s of € for SaaS Gitlab vs. Github ---  --- # Foster **trust** Notes: Treat as adults (decisions) ROWE Unlimited PTO (vacation, parent leave) --- # Embrace **constraints** Notes: Distributed team Sqwiggle freistil Days --- # Work **out loud** Notes: Transparency Observable work, narrating work --- <iframe width="560" height="315" src="https://www.youtube.com/embed/5drjr9PmTMA?si=-POF9ZdhMf4pef8x&start=49" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> Notes: What? Where? When? WHOOOO!!??!! - problem Observable: Pull requests Narrating: IDoneThis, Chat --- # Fight **insecurity** Notes: International Stoic Week Litany against fear ---  Notes: Fear: order, support request, website down? Status page Public post mortems Open salaries Doesn't need mentioning? You can not overcommunicate. --- # Encourage **sharing** Notes: Improve community and communication Open source Conference talks iDoneThis, TIL, Wiki \#random --- # Practice **empathy** Notes: Difficult situations ---  --- # Practice **empathy** Notes: Blameless post mortems, learning Internal and external feedback --- # **Celebrate** achievements Notes: Happy Hour --- # Go the # **extra mile** Notes: Exceed expectations Delivery dates Under-promise, over-deliver --- # Conclusion Notes: Tools increase efficiency Culture grows effectiveness --- >"You can't install a culture. Like a fine scotch, you've got to give it time to develop." -- Jason Fried, "REWORK" --- # Thank you!